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Marketing Labs are links to publicly available videos that can be used in teaching principles of marketing. A worksheet is provided with each lab to engage students in applying the videos to marketing concepts. The following titles are examples of labs currently available for access.

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Good Housekeeping • Walmart Artist • University of Oregon Football Uniforms
Vidal Sassoon • Tabasco: Cajun Ketchup • The Corvette: An American classic renewed
How Lincoln is trying to reinvent its luxury car brand • The Tale of Tiffany’s • Swoosh: Inside Nike

 

To access and download all currently available labs,
please visit
the Marketing Labs page.