Books

Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s Marketing 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. Marketing 2014 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an updated chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Learn more about Marketing 2014.

 

FOundations of MartketingThe proven marketing text for students of all backgrounds, Foundations of Marketing, 5th Edition delivers the essentials and latest trends in marketing with strong visuals and exciting, timely discussions. Its extensive coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times resonate especially well with today’s students, who find themselves in a fast-paced, evolving business world. Foundations of Marketing, 5th Edition comes to life for students with captivating photos, screenshots, advertisements, and examples from real life, while modern learning supplements, such as self-testing, videos, and an interactive marketing plan help them develop critical, decision-making skills. Learn more about Foundations of Marketing, 5th Edition.